What happens when you really integrate a campaign and fundraising ask? Well if you’re Shelter, you get 50% more income than you budgeted for – and you double your active campaigner file! We mailed warm supporters telling them about the rogue landlords who are making a killing out of families’ misery and asked for two things – a cash donation and a signed campaign letter to Grant Shapps (Minister of State for Housing and Planning). The format was so simple it was embarrassing. But the results were anything but. That’s the team in the photo hand-delivering 1,720 signed letters to his door.

Alex

I love this new viral from Cancer Research UK. Clever stuff.

Hannah

Offliberty is a truly evil site that allows you to download and save files from webpages that their owners would rather you didn’t. I certainly never use it to get DJ sets off Soundcloud and onto my phone – and nor should you.

However, if you were to pop over to Offliberty for a spot of copyright rule-bending, you’d notice that when you click ‘GO’ a little upturned hat slips into the corner of the page which, if you click on it, takes you over to PayPal. That’s a screengrab of it above.

I don’t have anything particularly insightful to say about this strategically. But creatively it has to be the single most charming and engaging online fundraising trick I’ve seen in months.

So in the spirit of Offliberty, I’m going to nick it.

James