TED have announced their 10 ads worth spreading.

This is the only charity one, and it’s pretty good if you ask me!

Not that I’m a woman.

But I did watch it all the way through. Twice…

Richard

Last week saw the launch of the Big Egg Hunt – a trail of 200 weird and wonderful painted eggs, laid around the streets of London.

It’s the first hunt ever to use text messages as a means of ‘collecting’ eggs – with all proceeds going to Action for Children and Elephant Family. And lots of us have been busy behind the scenes over the last few weeks – putting in place the mobile jiggery pokery that’ll make the event a cracking success.

Some of us were even roped into a long, cold night of installing giant eggs in the Queen’s back garden (well, St James’ and Green Park). It was all worth it, though, to see these beautiful creations nestling in unexpected places – and watch the reactions of bemused passersby!

What’s more, the Big Egg Hunt is hotly tipped to break the Guinness World Record for Most Participants in an Easter Egg Hunt. And our very own Open egg (pictured) is out there just waiting to be found…

Happy hunting!

Mark & Hannah

I was going to write something today about Plan UK’s latest ‘Because I am a girl’ ad on Oxford Street. But I appear to be a little slow as EVERYONE has already written about it.

I will, however, rob three of the Independent’s ‘what’s next in interactive advertising’ ideas/predictions. Because they all seem a little more useful…

Mirror images The use of digital cameras within advertisements to overlay products on top of real images. So, for example, a shopper could look at an advert and see a picture of the hat she is thinking of buying as it would look on her own head.

Buy-as-you-browse Touch-screen adverts could enable you to book a table at your local restaurant via the ad hoarding while, for example, waiting at your underground station or bus stop.

Age-appropriate ads As facial-recognition technology becomes more sophisticated, retailers will be able to work out what age bracket you belong to and direct age-specific commercials your way.

You can read what everyone else is saying here: BBC News, Civil Society, Independent, JOE.ie (whatever that is).

Richard