Action for Children runs more local services than any other children’s charity. Its strength is based in communities. So it seemed natural to offer donors the chance to choose to support projects close to their home or their heart.

It sounds so simple. But it involved a huge amount of effort from the charity and its hundreds of projects to make it work. Thankfully, Action for Children were equal to the task and after a great any meetings and late nights, My Action for Children was born.

Now, Action for Children supporters can choose how and where they support vulnerable children. They can share that support with their friends. And they can see the effects of their generosity via personal feedback from the projects they help fund.